About Elmore

Last updated 30 August 2026

Elmore exists because of a fairly boring observation: a lot of supplements can't work, whatever's printed on the front of them.

The thing that started it

Plenty of plant compounds only dissolve in fat. Cinnamaldehyde, the active in cinnamon, is one of them. Put it in a dry powder capsule and most of it goes through you unabsorbed — so people take it for months, feel nothing, and reasonably conclude the ingredient doesn't work.

Usually the ingredient was fine. The format was wrong.

What we do about it

Three things, on everything we make:

• Concentrate it. A standardised extract, so every capsule is the same rather than varying with the harvest.
• Suspend it in oil. So the part that does the work can actually be absorbed.
• Test it. Independently, batch by batch, rather than claiming it on a label.

Things we've decided not to do

We don't sell buy-three-get-one. On a product you take once a day it just leaves you with a cupboard full and a subscription you cancel. We send one month at a time.

We don't have a "trusted by 100,000 customers" line, because we're new and it wouldn't be true. We incorporated in August 2026. You can look us up: Tryelmore Limited, company 17428023.

And we'd rather a guarantee you can check than one you can't. Ours is settled on a blood test, not on how you say you feel — because a feeling is convenient for the seller and a number isn't.

Where we are

Herefordshire. Our fulfilment runs through Huboo in the UK, so orders are packed and posted here, and free UK delivery is the default rather than something you unlock by spending more.

When you email us, one of us reads it.