Elmore
5 Reasons South Asian Households Are Switching To Ceylon Cinnamon In Oil
(Without cutting the rice. Without cutting the roti. Without cutting anything.)
- True Ceylon from Sri Lanka
- 12:1 concentrated extract
- Suspended in MCT oil
- No gelatin. No pork. No beef.
#1: In a trial of 51 adults, it cut the post-meal blood sugar spike by 20 mg/dL — without changing what they ate
Your body does something predictable every time you eat rice.
Blood sugar climbs. Fast. Then it drops. That heavy, full-stomach feeling after lunch where you just want to lie on the sofa. The 3pm slump where your eyes are closing at your desk. The foggy head that turns a 30-minute task into an hour.
This isn’t about eating too much. It’s about what happens to your blood sugar after you eat.
In a trial of 51 adults with prediabetes, Ceylon cinnamon extract reduced the post-meal blood sugar spike by 20 mg/dL within two hours of eating. Not by changing what was on the plate. By changing what happened after.
- One softgel each morning
- Nothing comes off your plate
- You feel this one the same day
Not next month. Not after some 12-week programme. The same day — right after the meal that usually sends you to the sofa.
#2: We searched the top 20 cinnamon supplements on Amazon UK. Every single one had a gelatin shell.
Here’s something your GP probably hasn’t mentioned.
The NHS flags metabolic risk at BMI 25 for white Europeans. For South Asians, NICE dropped that number to BMI 23. Two whole points lower. That means a South Asian man at BMI 24 is already in the risk zone — while a white European at the same weight is told he’s fine.
South Asians are 2–4x more likely to develop type 2 diabetes than white Europeans at the same body weight. That’s not opinion. That’s published NICE guidance.
Now go to Amazon and search “cinnamon supplement.” Every single one was made for a general market. 500mg of powder. Gelatin shell — made from pork or beef. Sitting in your kitchen next to food that’s halal or vegetarian. It doesn’t fit.
This formula was built for a South Asian kitchen:
- Plant-based shell. No gelatin. No pork. No beef. Sits next to your turmeric and ghee without a second thought.
- 7,200mg equivalent per softgel. Not the token dose you’ll find in a Boots own-brand capsule.
- True Ceylon. Cinnamomum verum from Sri Lanka — not the Cassia jar from the supermarket spice aisle.
You shouldn’t need to flip a bottle over and squint at the ingredients list to check for hidden gelatin. You shouldn’t need to Google whether a token dose is enough to actually do anything. You shouldn’t need to settle for a formula that was never made with you in mind.
This one was.
#3: One softgel. 7,200mg of cinnamon bark inside. Dissolved in oil so your body can use it.
Two things get sold as “cinnamon.” They are not the same.
Cassia is the supermarket jar. One thick, dark curl. About 1% coumarin — a compound that stresses the liver with daily use. If you’re taking 2g of Cassia a day, you’re already over the safe coumarin limit set by the European Food Safety Authority.
Ceylon is pale, papery, many thin layers. About 0.004% coumarin. Grown in Sri Lanka. This is the one clinical trials actually use.
But even Ceylon fails if you swallow it as dry powder in a hard capsule.
Here’s why: the part of cinnamon that actually works — cinnamaldehyde — only dissolves in fat. Not water. Fat. Without a fat carrier, it passes straight through your gut like sand through a sieve. You paid for it. You swallowed it. It came out the other end unused.
This is why every Elmore softgel suspends a 12:1 concentrated Ceylon extract in MCT oil. The oil does two things. It shields the extract from your stomach acid. And it carries the active compound into your blood — the way your body absorbs turmeric with black pepper, or vitamins A, D, E and K with a meal. Fat-soluble means it needs fat. We put the fat inside the capsule.
| Ceylon (Elmore) | Cassia (Supermarket) | |
|---|---|---|
| Species | Cinnamomum verum | Cinnamomum cassia |
| Origin | Sri Lanka | Mass-produced |
| Coumarin | ~0.004% | ~1% |
| Safe for daily use | Yes | No — 2g exceeds EFSA limit |
| Form | 12:1 liquid extract in MCT oil | Ground bark, dry powder |
| Standardised | Yes — identical dose per softgel | No — varies by batch, tree, harvest |
| Shell | Plant-based, no gelatin | Usually gelatin (pork or beef) |
Elmore — true Ceylon in MCT oil
Concentrated 12-to-1, dissolved in oil, sealed in a plant-based softgel. One capsule. 7,200mg equivalent. Your body actually uses it.
Supermarket cassia capsule
Dry powder in a hard gelatin shell. Nothing to dissolve into, and a coumarin load you can’t take every day.
Every batch is sent to an independent lab. Verified free of GMOs, gluten and artificial fillers. The certificate exists. It’s not a claim on a label.
#4: The afternoon crash after biryani disappears — and so does the guilt
This part nobody talks about.
When your blood sugar spikes and crashes after every meal, it doesn’t just make you tired. It makes you stare at the leftover biryani in the fridge and think “I shouldn’t.” It makes you wonder if you should start swapping rice for cauliflower. It makes you feel like the food your ammi taught you to cook is somehow the problem.
Your parents ate this food. Your grandparents ate this food. Your nani lived to 87 eating this food. The food isn’t the enemy — the spike is.
When your blood sugar stays steady after a meal, something else happens. You eat lunch and you’re still sharp at 4pm. You don’t need that second chai just to get through the afternoon. You stop reaching for biscuits at 3 o’clock because your energy didn’t crash.
And quietly — you stop feeling guilty about eating the food you actually love.
Each softgel carries 40mcg of chromium — 100% of the daily reference intake. Chromium contributes to the maintenance of normal blood glucose levels and normal macronutrient metabolism. That’s not a marketing line. That’s the approved EFSA health claim, word for word.
Picture this: Sunday lunch at your mum’s. She’s made biryani. You have two plates. And instead of falling asleep on the sofa by 3pm, you’re still up, still talking, still awake for the chai she makes at 5.
That’s what steady blood sugar actually feels like.
#5: If you don’t feel the difference in 90 days, we don’t deserve your money
We don’t hide behind a “satisfaction guarantee” that makes you feel awkward for asking.
Why 90 days and not 30: because your body doesn’t change overnight. Some people notice a difference in week one — they stop crashing after lunch. Some take five or six weeks before they feel it. We’re not interested in trapping you inside a short refund window before the softgels have had a chance to work.
90 days gives this formula the time it needs — and gives you the proof that we’re not trying to outlast your patience.
We’d rather you try it and return it than never try it at all.
Your 90 Days
- Before you start: Take note of how you feel after your heaviest meal. The tiredness. The fog. The slump. That’s your baseline. If you track your levels with your GP, even better — but you don’t have to.
- Day 1–90: One softgel each morning with food. That’s it. No diet changes. No lifestyle overhaul. Keep eating exactly what you eat.
- The same afternoon: Most people feel this one the same day — right after the meal that usually sends them to the sofa.
- Day 90: If you don’t feel a noticeable difference in your post-meal energy — if the afternoon crash is still there, if the fog hasn’t lifted, if nothing has changed — contact us. Full refund of the purchase price. You don’t even send the pouch back. The return shipping would cost more than the product.
90 Day Money Back Guarantee
Call us: 020 8058 4397, Mon–Fri, 9am–5pm
Email us: support@tryelmore.com
Servings Per Container: 30
Per Serving
(Cinnamomum verum) (bark) (a 12:1 extract, equivalent to 7,200mg of Ceylon Cinnamon) 600mg*
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